Project Overview
CJM Wealth Management keeps very close relationships with their clients and they wanted to celebrate their 15th anniversary with a thank you to them. I was hired by Sameer Films LLC to create a video that that would show where the company started and the rough times in the financial markets they’ve weathered since. The company also wanted to highlight the investment strategy they used to thrive during those downturns and showcase the partners they work with to execute that strategy.
Beginning with a very basic concept, we shot the interview that would become the basis of the piece. As cinematographer I was in charge of lighting and shooting. Afterward, I shot a small amount of ‘broll’ to put together with footage from previous CJM projects I had recently shot and edited.
To start the editing process I cut the interview to the rough length they desired, making sure to hit all their dialogue key points. This, along with the music I cut in, served as the contextual and emotional basis of the piece.
For the graphics, I needed to do some research. I looked up charts for the S&P 500 and created a graphic showing its rise while listing several momentous historical moments that have occurred since CJM Wealth Management was founded. I also created animated logos for each of CJM’s partners from still images, created kinetic text graphics, and created graphic introductions for each CJM team member in turn. Once these key elements were in place I added CJM ‘broll’ and the graphics package of lower thirds and social media call outs I also designed. Then I mixed, color-corrected the footage, and exported the deliverables.
This project relied heavily on motion graphics to keep it engaging and provide interest.
See more CJM videos I edited below.