Project Overview
I was hired by Sameer Films LLC to shoot, edit, and deliver five commercials as part of an ad campaign for Quality Health Plans of New York.
The project presented a few unique challenges. Being in the highly regulated health insurance industry, QHPNY and the director decided that the dialogue would be recorded ‘off-camera’. The idea was that if it needed to be changed later for legal or regulatory reasons, it would be possible because the audience would never see any of the actors speaking. That way, we could avoid expensive reshoots.
As Director of Photography, my challenge was finding interesting ways to frame the action of the scene without ever seeing a single face. I managed a small camera and electrical team to light the sets and ensure each shot told the story we wanted while maintaining continuity of the scene.
I was also the editor on this project along with sound designer and colorist. As the commercials were to be broadcast in the State of New York, I had to adhere to stringent broadcast specifications.
See the other commercials in the campaign below.