Project Overview
In 2013, CityMD wanted to produce a video about the superior care their patients receive and that it is a great place to work. I was hired by Sameer Films LLC to edit, create graphics for, and deliver the final product. For the project I was given the footage, a logo, and a short script.
To create the video, I selected the best sound bites from the footage, pieced them together in a meaningful and coherent way, then added broll to enhance the message. When editing short marketing projects like this the editor uses the script only as a basis to start the project. The final product relies heavily on their intuition and experience to sort through the nuance of the actual sound bites in the can, which can differ greatly from the words on the page. The goal is always to give the viewer the required information along with an emotional experience.
I used Adobe Premiere Pro, Adobe After Effects, and Adobe Media Composer.
Other projects I have edited for CItyMD include “Founders Vision” and rollins for their live events.